Year: 2024
Type: article
Abstract: Social marketing activities nowadays require modern approaches and solutions. Such instrument can be platform of metaverse. With metaverse approaches social marketing practitioners can address and tackle multiple social problems and causes existent in a set society or part of population. With its wide range of capabilities like content sharing, constant messaging and data-driven analytics the overall evaluation and assessment of a social problem or cause within a set target audience can be made in a smoother way. Still the right formulated communication pattern for resolution of the set social problem is crucial for any social marketing framework or programme. By constructing a clear and sound message of communication plan of social marketing programme combined with multiple tools of metaverse the social marketing researchers and practitioners can observe, adjust and improve the level of life in a set part of society or population at large. These methods also play a crucial role in the analytics department for every institution working on resolution of social problems and causes.
Author: Nguyen Van Son
Institution: Academy of Public Administration and Governance
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4405584340