Work

A brief history and the future of customer data

Year: 2024

Type: article

Source: Applied marketing analytics

DOI: 10.69554/mmgw4163

Authors: Jim Sterne, Thomas H. Davenport

Institution: Babson College

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405591136

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