Work

Optimising lead qualification through machine learning: A customer data-driven approach

Year: 2024

Type: article

Source: Applied marketing analytics

DOI: 10.69554/etxf7251

Authors: Helen Josephine V L, Vasudevan Moorthy, Chandana Sai, Bindhia Joji

Institutions: Christ University, Bharti Airtel Limited

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405591387

FWCI: 1.421

Cites:

Cited by: 3

Related to: 10