The Integration of Smart Technology and Traditional Culture — Innovation and Sustainable Development in Modern Coffee Shops
Year: 2024
Type: article
Abstract: This study examines the integration of intelligent technology with traditional cultural elements in coffee shops, particularly within the rapidly evolving markets of Jiangsu and Shanghai. The research aims to explore how these fusion drives innovation and sustainable development in the coffee industry. Through a systematic analysis of sales data, consumer satisfaction surveys, and in-depth interviews, the study assesses the effects of combining smart technologies—such as AI and big data—with cultural aspects like Chinese tea rituals and regional art. The findings reveal that this integration significantly enhances operational efficiency, enriches the consumer experience, and increases customer loyalty. Furthermore, it contributes to market expansion by attracting a diverse consumer base that values both modern convenience and cultural authenticity. The study highlights the strategic advantages of blending technology with culture in creating unique, competitive offerings in the global coffee market. By providing empirical insights, this research not only enriches the academic literature on cultural and technological integration in retail environments but also offers practical guidance for industry stakeholders aiming to leverage these elements for sustained business growth and innovation in a competitive global marketplace.
Author: Yixue Wang
Institution: Xi’an Jiaotong-Liverpool University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4405592029