Work

Deriving consumer insights with segmentation for identity and consent

Year: 2024

Type: article

Source: Applied marketing analytics

DOI: 10.69554/jzek9481

Authors: Pamela Castricone, Lucas Long

Institution: Future of Privacy Forum

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405592074

FWCI:

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Related to: 10