Work

Augmenting customer lifetime value with omnichannel engagement

Year: 2024

Type: article

Source: Applied marketing analytics

DOI: 10.69554/wkcp1506

Authors: Carolyn Tang Kmet, Jonathan Copulsky

Institutions: Northwestern University, Northwestern University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405592647

FWCI: 0.944

Cites:

Cited by: 2

Related to: 10