Work

The four Cs of B2B targeting: Using company, customer, channel and contextual data to shrink the audience bullseye

Year: 2024

Type: article

Source: Applied marketing analytics

DOI: 10.69554/zubn7528

Authors: Stephen Diorio, Rich Howarth

Institutions: Chief Scientist Office, Office of the Chief Information Officer

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405592729

FWCI: 1.415

Cites:

Cited by: 3

Related to: 10