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How does the customer experience benefit from better customer data?

Year: 2024

Type: article

Source: Applied marketing analytics

DOI: 10.69554/nmqi7891

Author: Tarik Kilinc

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405593112

FWCI: 2.233

Cites:

Cited by: 3

Related to: 10