Work

Market Sensemaking for Consumers’ Collective Political Agency

Year: 2024

Type: article

Source: Journal of Consumer Research

DOI: 10.1093/jcr/ucae072

Authors: Marlon Dalmoro, Lisa Peñaloza

Institutions: Universidade Federal do Rio Grande do Sul, Kedge Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W4405595696

FWCI: 1.871

Cites: 38

Cited by: 4

Related to: 10