Work

Enhancing Trust and Empathy in Marketing: Strategic AI and Human Influencer Selection for Optimized Content Persuasion

Year: 2024

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.2423

Authors: Yueyan Zhang, Jiaji Zhu, Haibo Chen, Yushi Jiang

Institutions: Chengdu University of Information Technology, Southwest Jiaotong University, Henan University of Technology

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: National Office for Philosophy and Social Sciences

OpenAlex ID: W4405618025

FWCI: 23.12

Cites: 77

Cited by: 32

Related to: 10