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AI-Driven Marketing Insights: Harnessing Machine Learning for Enhanced Consumer Engagement and Personalization

Year: 2024

Type: conference-paper

DOI: 10.1109/ssitcon62437.2024.10796558

Authors: M. Ganeshkumar, S. Karunakaran, R. Muzhumathi, R. Suguna

Institutions: SRM Institute of Science and Technology, St. Joseph's Institute of Technology, Velammal Educational Trust, Jeppiaar University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405633471

FWCI: 12.23

Cites: 16

Cited by: 9

Related to: 10