Work

Impact of Social Media Marketing on Online Consumer Behavior using Self-Organizing Maps

Year: 2024

Type: conference-paper

DOI: 10.1109/ssitcon62437.2024.10796154

Authors: C Shakeela Banu, Vinayak Anil Bhat, Sweta Priya, Prashant Gupta, N Dinesh, Gourav Kalra

Institutions: Jain University, Amity University, Prin. L. N. Welingkar Institute of Management Development and Research, Maharishi Markandeshwar University, Mullana

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405633964

FWCI:

Cites: 16

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Related to: 10