Work

Comparative Analysis of the Influence Factors of Webrooming and Showrooming on Consumer’s Final Purchase Decisions

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: International Seminar on Application for Technology of Information and Communication (iSemantic)

DOI: 10.1109/isemantic63362.2024.10762639

Authors: Wendarta Darmawan, Santy, Nadira

Institution: Binus University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405634245

FWCI: 1.298

Cites:

Cited by: 1

Related to: 10