Analysis of the Influence of Brand Image on Behavioral Intent: A Study on Social Media Advertising and Sales Promotion Content for Local Skincare Products
Year: 2024
Type: conference-paper
Study design: Observational Study
Authors: Lola Adelia, Sanny Kurniawan, Yuniarty
Institution: Binus University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4405634256