Work

Instagram Augmented Reality Marketing in Boosting Brand Awareness and e-WOM in the Indonesian Bottled Tea Industry

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: International Seminar on Application for Technology of Information and Communication (iSemantic)

DOI: 10.1109/isemantic63362.2024.10762434

Authors: Banu Rinaldi, Maria Grace Herlina, Karto Iskandar

Institution: Binus University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405634365

FWCI: 4.076

Cites:

Cited by: 3

Related to: 10