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Narratives from the Field: Big Data's Role in Digital Marketing Transformation

Year: 2024

Type: conference-paper

Source: International Seminar on Application for Technology of Information and Communication (iSemantic)

DOI: 10.1109/isemantic63362.2024.10762672

Authors: Megha Jaiwani, Santosh Gopalkrishnan, Vinita Kale, Ashish Kulkarni, Neeraj Dangi

Institutions: Symbiosis International University, MODUL University Dubai, MIT World Peace University, D.Y. Patil University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405634418

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