Work

Exploration and Analysis of Amazon Customer Behavior - an IT application based on clustering algorithms and business intelligence solutions

Year: 2024

Type: article

Abstract: The work focuses on exploring and analysing customer behaviour, identifying factors that have a significant impact on customers’ level of satisfaction, and segmenting the customer sample into groups with similar characteristics using data mining, machine learning (ML), and business intelligence solutions. (BI). It presents the importance of approaching data analysis within the organization, as well as the usefulness of the results obtained for enhancing the company's performance.

Source: Bulletin of the Transilvania University of Brasov Series V Economic Sciences

DOI: 10.31926/but.es.2024.17.66.2.3

Authors: I.M. Ruta, D.A. Lupsa-Tataru

Institution: Transylvania University of Brașov

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4405649470

FWCI:

Cites: 3

Cited by:

Related to: 10