Work

Green initiatives, sustainable luxury brand purchasing and brand experience in an emerging market: a moderated mediation analysis

Year: 2024

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-08-2023-0439

Authors: Shilpa Kokatnur, Hengky Latan, Rambabu Lavuri, Charbel Jose Chiappetta Jabbour

Institutions: Indian Institute of Plantation Management, Indian Institute of Management Jammu

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4405654085

FWCI: 4.677

Cites: 47

Cited by: 10

Related to: 10