Work

Integrating or tailoring? Optimizing touchpoints for enhanced omnichannel customer experience

Year: 2024

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-11-2023-0418

Author: Chin-Ching Yin

Institution: National Taipei University of Technology

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405655511

FWCI: 6.134

Cites: 30

Cited by: 13

Related to: 10