THE The Role Of Trustworthiness And Credibility In Customer Reviews On The Purchase Behavior Of Electronic Goods
Year: 2024
Type: article
Study design: Observational Study
Abstract: The study explores how online reviews and ratings influence the purchase intentions of consumers in the context of electronic goods. Research Methodology: The study was conducted in Villupuram district, Tamil Nadu, encompassing both urban and rural populations. Study Area: Villupuram district consists of 9 taluks, 928 villages, 2 municipalities, 8 town panchayats, and 688 village panchayats. The research primarily targeted college students in Villupuram who engage in online shopping, offering a diverse demographic profile. Sample Size: The study included 2,635 participants, comprising both students and faculty members. Of these, 413 respondents were identified as active online shoppers. Sampling Technique: A purposive sampling approach was used to select individuals who frequently shop online, ensuring a relevant and targeted sample for the research.
Author: A. Dalsy Sheebha Jenilah
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4405674730