Work

The role of green influencers on users' green consumption intention: an empirical study from China and Pakistan

Year: 2024

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-05-2024-0561

Authors: Ting Cui, Shenlong Tang, Qaisar Iqbal

Institutions: Shandong Vocational College of Science and Technology, King Fahd University of Petroleum and Minerals

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405693255

FWCI: 6.106

Cites: 70

Cited by: 13

Related to: 10