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From slogans to actions: How does social media marketing and collectivism drive green consumption behaviour?

Year: 2024

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-02-2024-0093

Authors: Yanyan Zhang, Tat-Huei Cham

Institutions: Shandong Women’s University, UCSI University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4405699481

FWCI: 7.514

Cites: 144

Cited by: 16

Related to: 10