Work

The Trust Transfer Mechanism between Retailers and Private Brands: Mutual Reinforcement Effects and Impact on Loyalty

Year: 2024

Type: article

Study design: Observational Study

Source: 경영학연구

DOI: 10.17287/kmr.2024.53.6.1567

Authors: Hyunji Kim, Yeon-Sung Jung

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405704719

FWCI:

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Related to: 10