Work

The Influence of Digital Marketing Practices on Student Experience: A Case Research in the Moroccan University Context

Year: 2024

Type: article

Abstract: Organizations are developing and implementing digital strategies to improve customer experience in an era of rapid technological advancements. In this context, technological development and the growing enthusiasm for innovations must be accepted to r

Source: International Journal of Technology

DOI: 10.14716/ijtech.v15i6.7224

Authors: Saad Benchekroun, Malika Soulami, Mohamed-Habiboullah Meyabe, Mouhcine Rhouiri, Mehdi Bensouda, Bouchra Aiboud-Benchekroun, Abdellatif Marghich

Institution: Sidi Mohamed Ben Abdellah University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $1,000

OpenAlex ID: W4405733172

FWCI: 3.612

Cites: 63

Cited by: 5

Related to: 10