Work

Profit-driven pre-processing in B2B customer churn modeling using fairness techniques

Year: 2024

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2024.115159

Authors: Shimanto Rahman, Bram Janssens, Matthias Bogaert

Institutions: Ghent University, Research Foundation - Flanders

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funders: Fonds Wetenschappelijk Onderzoek, Universiteit Gent, Bijzonder Onderzoeksfonds UGent

Awards: G3488540456, UniCycL: Uniform & General Framework for Textual Input Representation in Professional Cycling Talent Management

OpenAlex ID: W4405744733

FWCI: 3.232

Cites: 73

Cited by: 7

Related to: 10