The Impact of Social Media Marketing Strategies on Corporate Brand Loyalty and Survival in the Competitive Environment
Year: 2024
Type: article
Abstract: In the digital age, social media has transformed the landscape of corporate marketing and brand promotion. This paper explores the intricate relationship between social media marketing strategies and corporate brand loyalty, with a significant emphasis on how these strategies influence consumer perceptions of brands and their attitudes towards them. Additionally, the study delves into the strategies employed by enterprises that thrive in highly competitive environments without relying on traditional marketing approaches. The research methodology encompasses a blend of quantitative and qualitative methods, including surveys and case studies, to comprehensively explore these phenomena. The findings contribute to the existing body of knowledge in the fields of marketing and management.
DOI: 10.54097/brkw4x19
Author: Haolin Chen
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4405746527