Work

A Study on the Market Competition and Positioning Between Membership Supermarkets and Ordinary Supermarkets in China

Year: 2024

Type: article

Abstract: By comparing the competition and positioning of Costco and Yonghui Supermarket in the Chinese market, this paper discusses the operation mode, target customer group and competitive strategy of membership supermarket and ordinary supermarket. The paper first introduces the development history of membership supermarkets and the development of ordinary supermarkets in China, then analyzes the market positioning, competitive strategy and supply chain management of Costco and Yonghui supermarkets in detail, and puts forward optimization suggestions for future development.

Source: Frontiers in Business Economics and Management

DOI: 10.54097/2gkmmp84

Author: Baiyu Ji

Institution: Hangzhou City University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4405747742

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