Year: 2024
Type: article
Abstract: The emergence of new energy vehicles has a significant impact on the traditional automobile industry, but at the same time, it also brings more new opportunities for the development of the automobile industry. With the advent of the digital era and the new marketing era, the marketing strategy of new energy vehicles also has a new direction of development at present, the automobile sales enterprises can not well apply the new media to help the marketing of new energy vehicles. The emergence and development of new energy vehicles have brought a huge impact on the traditional automobile industry , and also brought more development opportunities for it.
DOI: 10.54097/j2w4xw09
Author: Xianle Zhou
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4405747825