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An Improved Churn Prediction Model using Relevance Feature Identification and Personalized Modeling Technique with Optimized Retention Strategies

Year: 2024

Type: conference-paper

Source: International Conference on Electronics, Communication and Aerospace Technology (ICECA)

DOI: 10.1109/iceca63461.2024.10800772

Authors: T. Pratheebha, S. Santhana Megala, V. Indumathi

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405754973

FWCI: 1.263

Cites: 20

Cited by: 1

Related to: 10