Year: 2024
Type: article
Study design: Observational Study
Abstract: Social norms are informal rules that govern group behavior and are a powerful motivator for the formation of low-carbon purchasing habits. Based on SOR theory, this study conducts a questionnaire survey on 499 consumers and uses social norms, future orientation, Perceived Consumer Effectiveness, low-carbon purchasing Intention, and the value of doctrine of the mean Scale to conduct an empirical analysis through the fsQCA method to configure the antecedent variables that affect low-carbon purchasing willingness. The findings indicate that: social norms, future orientation, perceived consumer effectiveness, the value of doctrine of the mean have positive impact on low-carbon purchasing willingness. Furthermore, in the absence of social norms, future orientation and the value of doctrine of the mean are sufficient conditions to influence the formation of low-carbon purchasing behavior will.
Authors: Shuang Wang, Jinxiao Liu, Bohan Ji
Institutions: Lyceum of the Philippines University, Dalian University
Language: English
Subfield: Marketing
Domain: Social Sciences
SDG: Climate action
Open Access status: diamond
OpenAlex ID: W4405763965