Year: 2024
Type: article
Abstract: This comprehensive technical article examines the transformative role of Artificial Intelligence in personalizing digital marketing campaigns.The article explores various aspects of AI implementation in marketing, including core technologies like machine learning algorithms, natural language processing, and deep learning networks.It investigates data processing architectures, implementation mechanisms, real-time optimization strategies, and measurable impacts across different marketing domains.The article also addresses critical aspects of technical requirements, privacy considerations, and compliance frameworks necessary for successful AI marketing
Author: Rohith Vangalla
Institution: Optum (United States)
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4405764050