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Social Medias Impact on Online Consumer Purchase Behavior

Year: 2024

Type: article

Abstract: Selling through social media has increasingly become as one of the most significant variables in a Consumer purchasing decision. On top of the formal channels like online marketplace and e-commerce websites. It is confirmed that Face book is among the top three social media sites in online shopping. Electronic commerce has become popular especially in recent years. In the line with the popularity of electronic commerce, This study examined Social Medias Impact on Online Consumer Purchase Behavior and it has paid extra attention to research more on online impulsive behavior.

Source: International Journal of Advanced Research

DOI: 10.21474/ijar01/19977

Authors: Eben George Varghese, Sureshrajan S.G

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4405764209

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