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THE EFFECTIVE E-COMMERCE DEVELOPMENT MODEL FOR GROWING PROFITABLE A BRAND THROUGH A S.M.AR.T. MARKETING CAMPAIGN RUN IN THE MOST PROFITABLE WAY IN E-COMMERCE CHANNEL- Intermediary Qualitative Research Results

Year: 2024

Type: article

Abstract: The e-commerce Model: A Qualitative Exploration of main mandatory elements needed for developing and putting in place a successful Integrated Digital Marketing Campaign for growing profitable the brand sales through E-commerce channel.

Source: INTERNATIONAL JOURNAL OF MARKETING & HUMAN RESOURCE MANAGEMENT

DOI: 10.34218/ijmhrm_15_03_005

Authors: Ana-Maria (DUMITRACHE) BAJAN, Diana-Mariana DINU, Anca Maria Rancea, Gheorghe Orzan

Institution: Bucharest University of Economic Studies

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4405764275

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