Work

Effects of Shopping Motivations on the Emotional Benefits and Dissatisfaction among Chinese MZ Consumers Who Participated in the Double-Eleven Shopping Festival

Year: 2024

Type: article

Study design: Observational Study

Source: The Korean Journal of Community Living Science

DOI: 10.7856/kjcls.2024.35.4.633

Authors: Shen Meiqi, Ha Kyung Lee

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405784398

FWCI:

Cites: 21

Cited by:

Related to: 10