Year: 2024
Type: article
Abstract: To enhance Alashan Agate's market recognition and trust, it has adopted various marketing strategies. First, it cooperates with vegetarian bloggers to break the distance between the brand and consumers through real recommendations and enhance its credibility. Secondly, it cooperates with divination insiders to combine agate with cultural beliefs of feng shui and luck enhancement to enhance the brand's cultural identity. In addition, collaborate with the fashion industry to enhance the brand's sense of trendiness and market coverage through fashion bloggers showcasing fashionable pairings of onyx jewelry. Meanwhile, drawing on the marketing model of successful doll brands, it cooperated with face bloggers to showcase the unique design of Onyx and attract appearance-conscious consumers. The combined use of these strategies has successfully expanded Alaska Agate's market reach and enhanced consumer recognition and loyalty to the brand.
Author: Wanxin Zhang
Institution: Jiangnan University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4405793119