Work

Exploring the evolution and research directions of virtual reality in marketing: an information systems perspective

Year: 2024

Type: article

Source: Online Information Review

DOI: 10.1108/oir-03-2024-0165

Authors: Shih-Hao Lu, Huyen Thi Thanh Tran, Thanh-Sang Ngo, Chen-Hao Huang

Institutions: National Taiwan University of Science and Technology, National Cheng Kung University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405801294

FWCI: 2.918

Cites: 77

Cited by: 4

Related to: 10