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The Role of Social Media in Business Breakthroughs: A Comprehensive Analysis

Year: 2024

Type: article

Abstract: Social media has become an integral part of the digital transformation journey for businesses. In this research paper, we delve into the use of social media by business-to-business (B2B) companies. We explore various aspects, including the impact of social media, adoption strategies, tools, and measuring effectiveness. By synthesizing existing literature, we provide valuable insights for both academics and practitioners.

Source: International Journal For Multidisciplinary Research

DOI: 10.36948/ijfmr.2024.v06i06.33749

Author: Swagat Patel -

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4405807960

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