Work

Back to the table: how omnichannel social media marketing returns customers to restaurant locations

Year: 2024

Type: article

Study design: Observational Study

Source: International Journal of Contemporary Hospitality Management

DOI: 10.1108/ijchm-06-2024-0829

Authors: Chompoonut Suttikun, Patcharaporn Mahasuweerachai, William Hamilton Bicksler

Institution: Khon Kaen University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405809942

FWCI: 1.459

Cites: 68

Cited by: 2

Related to: 10