Digital Marketing Strategies and Analysis of Chinese Beauty Brands: A Case Study of Mao Geping
Year: 2024
Type: article
Abstract: This paper provides a comprehensive analysis of the digital marketing strategies employed by Mao Geping, a leading Chinese luxury beauty brand renowned for its unique fusion of traditional Chinese aesthetics and contemporary beauty concepts. As MGP adapts to the rapidly changing digital landscape, the brand faces numerous challenges and opportunities. This study examines MGP’s strategies, focusing on hyper-personalization, influencer marketing, and international expansion. MGP has effectively utilized social media platforms, e-commerce channels, and influencer collaborations to solidify its presence in the domestic market. However, the brand encounters significant hurdles, including maintaining cultural authenticity while appealing to global audiences, tailoring its products to diverse consumer preferences, and managing the intricacies of data-driven consumer personalization. To achieve sustained success in the global beauty industry, MGP must embrace advanced data analytics for personalization, expand its influencer partnerships internationally, and create culturally adaptable marketing campaigns that seamlessly blend tradition with modernity. This approach will position MGP for long-term growth and influence in the global beauty market.
Author: Pinyan Chen
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4405817837