Year: 2024
Type: article
Abstract: Fenty Beauty has emerged as a trailblazer in the competitive cosmetics industry through its innovative and inclusive digital marketing strategies, which have significantly enhanced consumer engagement and loyalty. This study investigates the effectiveness of Fenty Beauty’s digital marketing approach by examining its strategic use of social media platforms, influencer collaborations, and data-driven marketing techniques to reach a diverse global audience. Through these channels, Fenty Beauty has effectively engaged with consumers by leveraging social media to foster interaction, transparency, and authenticity in its brand communication. Furthermore, partnerships with key influencers and beauty experts have helped the brand extend its reach and solidify its position as a leader in inclusive beauty. By analyzing Fenty Beauty’s data-driven marketing strategies, this study highlights how the brand utilizes consumer insights to tailor personalized marketing campaigns that resonate with diverse demographic groups. Findings suggest that Fenty’s approach to digital marketing not only builds strong, inclusive communities but also reinforces its unique brand identity, providing a competitive edge in a crowded market. This study offers insights into how Fenty Beauty’s digital strategies have transformed consumer behavior, establishing the brand as a model for innovation and inclusivity within the beauty industry.
Author: Xingyue Wu
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
SDG: Reduced inequalities
Open Access status: hybrid
OpenAlex ID: W4405818437