Innovative Business Analysis and Marketing Strategies: Unraveling Tesla’s Success in the Digital Age
Year: 2024
Type: article
Abstract: This research examines the innovative business analysis and marketing strategies employed by Tesla, a leading electric vehicle manufacturer, in the digital age. The study analyzed Tesla’s business model, marketing strategies on social media and word-of-mouth (WOM), and the impact of these strategies on its success. Data was collected from publicly available sources, including Tesla’s official website, social media platforms, and industry reports. The analysis utilized SWOT and 4P frameworks to assess Tesla’s business model and marketing strategies. The study found that Tesla’s success can be attributed to its vertically integrated business model, its focus on sustainability and innovation, and its effective use of social media and Word of mouth (WOM) marketing. Tesla’s strategies have created a strong brand image, fostered customer loyalty, and driven significant market share gains. The findings suggest that companies in the automotive industry and other sectors can draw valuable lessons from Tesla's innovative approach to business and marketing in the digital age.
Author: Ruining Fu
Institution: Hong Kong Baptist University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4405818589