Ephemeral Content as an Instrument to Convey Identitary Values in Masstige Fashion Brands’ Communication
Year: 2024
Type: conference-paper
Abstract: This paper is part of the MediAsia2024 Conference Proceedings (View) Full Paper View / Download the full paper in a new tab/window
Author: Sigita Kamašauskė
Institution: Vilnius Gediminas Technical University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4405824009