Stealth Advertising Awareness, Knowledge, and Perceived Ethicality in TV Patrol and 24 Oras News Programs Among Select Communication Students
Year: 2024
Type: conference-paper
Abstract: This paper is part of the MediAsia2024 Conference Proceedings (View) Full Paper View / Download the full paper in a new tab/window
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4405824172