Work

Deep learning application for marketing engagement – its thematic evolution

Year: 2024

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-08-2024-0371

Authors: Billy T.W. Yu, Stella T.X. Liu

Institution: Macao Polytechnic University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405830316

FWCI: 4.377

Cites: 85

Cited by: 6

Related to: 10