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Predicting Consumers’ Usage Intention Towards User-Generated Content: A Hybrid SEM-ANN Approach

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Information & Knowledge Management

DOI: 10.1142/s0219649224501065

Authors: Smriti Mathur, Alok Tewari, Avinash K. Shrivastava, Vimal Chandra Verma, Sushant Kumar Vishnoi, Preeti Sharma

Institutions: CHRIST (Deemed to be) University, Delhi NCR, Christ University, Babu Banarasi Das University, International Management Institute, IMS Ghaziabad, Sharda University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405832974

FWCI:

Cites: 78

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Related to: 10