Work

From Microhistory to Macromarketing: Tracing the Rural Costa Rican Pulpería

Year: 2024

Type: article

Source: Journal of Macromarketing

DOI: 10.1177/02761467241307324

Author: Francisco J. Conejo

Institution: Instituto Centroamericano de Administración de Empresas

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W4405833130

FWCI:

Cites: 55

Cited by:

Related to: 10