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Analisis Strategi Pemasaran pada PT Astra Internasional TBK

Year: 2024

Type: article

Abstract: This research aims to determine the analysis of marketing strategies at PT Astra Internasional Tbk. In this research we will carry out an analysis of the company so that we can analyze how marketing from Pt Astra Internasional Tbk. The type of research used is quantitative research using secondary data where we take existing marketing data. The result is to create statistics regarding previous marketing analysis at Pt Astra Tbk so that we can make decisions on future sales. With this research, it is hoped that it can provide motivation to employees to increase sales and support the company's existence.

Source: Journal on Education

DOI: 10.31004/joe.v7i1.7685

Authors: Shintami Oktavia, Hasiandra Simanjuntak, Putri Sandrina Sitompul, Radhika Narwastu, Maya Martiza Sari, Cecilia Miranda Lumbangaol, Dicky M.C Sinulingga

Institution: State University of Medan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4405834433

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