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A Study on the Relationship between Innovative Models of Media Advertising and Consumer Perceptions

Year: 2024

Type: article

Abstract: Under the background of rapid development of digital technology, the communication mode of media advertising and consumer cognitive behavior are undergoing profound changes. Starting from the interaction mechanism between media advertising innovation mode and consumer cognition, this study proposes the strategies of strengthening social media and Netflix marketing based on consumer cognition, enhancing the specialization of vertical fields, and developing closed-loop analysis tools for consumer behavior, with a view to effectively enhancing the effectiveness of advertisement dissemination and promoting the in-depth interaction between brands and consumers.

Source: Asia Pacific Economic and Management Review

DOI: 10.62177/apemr.v1i6.109

Author: Qiyi Chen

Institution: New York University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4405844282

FWCI:

Cites: 6

Cited by:

Related to: 10