Work

Optimizing Customer Engagement in Fintech Marketing: A Telecom-Centric Approach to Precision Targeting Using Mobile App Data

Year: 2024

Type: conference-paper

Source: International Conference on Big Data and Information Analytics (BigDIA)

DOI: 10.1109/bigdia63733.2024.10808761

Authors: Yiyi Wang, Qiang Tu, Zhenchao Tao

Institutions: Singapore American School, University of Science and Technology of China

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4405845386

FWCI:

Cites: 24

Cited by:

Related to: 10