Work

Analysis of the Influence of Social Media Marketing on Purchase Intention with Customer Engagement in Industrial Automotive Sales: Case Study: CV Sri Mobilindo Motor

Year: 2024

Type: conference-paper

Study design: Observational Study

DOI: 10.1109/icitda64560.2024.10809812

Authors: Quini Cendikiawaty, Harijanto Pangestu, Enggal Sriwardiningsih

Institution: Binus University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4405846564

FWCI:

Cites: 6

Cited by:

Related to: 10